I began the project with user research and user flow diagrams to understand the needs of both the Goodwood audience and the website users. This was followed by wireframing the structure of the site to establish the general layout and navigation. Once the basic framework was established, I progressed into fully detailed mockups and UX designs for all pages, including product pages, checkout flows, and event-specific merchandising areas. The design aimed to blend the classic and romantic feel of Goodwood with a sense of heritage, reflecting the brand’s rich history while maintaining a modern e-commerce experience. Once these designs were finalised, they were handed off to a web developer who began building the site on Shopify, bringing the vision to life.