The project began with user research and mapping out user flows to understand the needs of both internal users (who would upload content) and external press users (who would access it). I focused on creating a streamlined, intuitive user experience with clear navigation paths, making sure that media assets could be easily uploaded, sorted, and accessed. I worked on developing simple and effective UX flows, ensuring the design was user-friendly and could handle the variety of materials from multiple brands. I also designed hero banners with engaging carousels and a clean, minimalist layout to ensure the site was both functional and visually appealing. The filterable sections were key for users to quickly find specific press releases, images, or reports associated with different brands. The final design was responsive, ensuring smooth use on both desktop and mobile.