A complete luxury rebrand for Georgina Alice Makeup, enhancing her online presence with elegant branding, a refined website, and cohesive social media assets to attract more clients.
A complete luxury rebrand for Georgina Alice Makeup, enhancing her online presence with elegant branding, a refined website, and cohesive social media assets to attract more clients.
A complete luxury rebrand for Georgina Alice Makeup, enhancing her online presence with elegant branding, a refined website, and cohesive social media assets to attract more clients.
A complete luxury rebrand for Georgina Alice Makeup, enhancing her online presence with elegant branding, a refined website, and cohesive social media assets to attract more clients.
A complete luxury rebrand for Georgina Alice Makeup, enhancing her online presence with elegant branding, a refined website, and cohesive social media assets to attract more clients.
The logo was designed to reflect Georgina’s expertise in bridal and event makeup, blending elegance with a modern, stylish look. I experimented with different shapes and letterforms, ultimately landing on a refined design that felt luxurious yet approachable. The logo now serves as the central element of her brand identity, effectively representing her high-end services.
The colour palette for Georgina Alice Makeup was chosen to evoke a sense of sophistication and luxury. Soft neutrals like ivory and champagne were paired with rich, subtle browns, to create a refined, timeless feel. This palette not only works well for the website but also carries through to all her collateral, from social media to print materials.
For the typography, I chose a combination of a clean, modern sans-serif font for readability and a more elegant script for accents, particularly in her logo. The pairing creates a balance between professionalism and beauty, capturing the essence of the brand’s luxurious yet accessible personality. This combination of fonts was consistently applied across all touchpoints, ensuring visual consistency and a refined user experience.
The imagery used throughout the branding process was chosen to represent the elegance of Georgina’s work. I selected high-quality photos that focused on bridal makeup and event looks, carefully curated to reflect the luxury aspect of her services. These images were integrated into the website and social media templates, ensuring that the brand’s visual identity remained consistent across all platforms.
For the business card, I designed a minimal yet striking layout that used the elegant brand colours and typography. The design was kept clean, with a focus on making a lasting impression. The card became an essential tool for Georgina to connect with potential clients in a memorable and professional way.
The website was a crucial aspect of Georgina’s rebranding. I designed a sleek, user-friendly site that showcased her portfolio, services, and client testimonials, all within a layout that was easy to navigate. The site was built with modern web standards to ensure a seamless experience on both mobile and desktop devices. The design was responsive, intuitive, and aligned with the luxurious feel of the brand, while also ensuring functionality for potential clients to easily book services.
