Rebranded Bognor Regis Gaming Association with a bold and inclusive new identity, modern website, social media assets, and event banners.
Rebranded Bognor Regis Gaming Association with a bold and inclusive new identity, modern website, social media assets, and event banners.
Rebranded Bognor Regis Gaming Association with a bold and inclusive new identity, modern website, social media assets, and event banners.
Rebranded Bognor Regis Gaming Association with a bold and inclusive new identity, modern website, social media assets, and event banners.
Rebranded Bognor Regis Gaming Association with a bold and inclusive new identity, modern website, social media assets, and event banners.
The BRGA logo was carefully developed through multiple iterations, balancing boldness with approachability. The final design features a strong circular emblem with a meeple at the centre, incorporating symbols that represent different aspects of gaming. The bold, all-caps typography ensures clarity and impact, while the structured yet playful design gives the club a recognisable identity. The logo’s versatility allows it to be used across various media, from digital platforms to physical merchandise, maintaining strong visual consistency.
The colour palette was chosen to be both striking and inclusive, balancing cool and warm tones to appeal to all audiences. A deep purple and bold black serve as the base colours, symbolising sophistication and creativity, while bright teal and electric blue add energy and contrast. These colours ensure the brand is visually engaging without being overly masculine or feminine, making it welcoming to everyone.
A full suite of printed materials was developed, including business cards, leaflets, and flyers, all designed with the club’s signature bold colour scheme and high-contrast typography to ensure accessibility. The event banners were created to stand out at conventions and gaming meet-ups, reinforcing the club’s brand while being easy to read from a distance. Consistency across all printed materials ensures a professional yet inviting presence, helping to attract new members and establish credibility within the gaming community.
The website was designed to be clean, easy to navigate, and fully accessible. Key features include a clear event calendar, information on how to join, and resources for new players. The site uses high-contrast elements, intuitive navigation, and scalable design to ensure usability across all devices, from desktops to mobile phones. The content layout prioritises readability, with carefully selected fonts and spacing making the experience seamless for users of all ages and abilities.
