Qatar Promotion Animation

A hybrid animation blending rough 2D strokes with strong print design to promote ticket offerings for Qatar Goodwood Festival.

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Qatar promotional animation featuring vibrant landscapes and corporate branding.
Qatar promotional animation featuring vibrant landscapes and corporate branding.
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Advanced  Business  Solutions
Planning
*
Consulting
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INNOVATION
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Planning
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Consulting
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INNOVATION
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Planning
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Consulting
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INNOVATION
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client

Goodwood Estate

area

Events

tools

Adobe Suite

The Brief

The task was to create a promotional video for the Qatar Goodwood Festival with the specific goal of driving ticket sales before the event. The campaign was based on the print promotion titled Goodwood Factor 50, which was designed to promote discounted ticket sales. The design was fun and artsy, and I was asked to take the concept, which originally appeared in print, and bring it to life as an engaging animation. The animation needed to be vibrant, fluid, and visually striking, with an emphasis on the bold Goodwood Factor 50 logo, bright yellow and orange branding colours, and creative line work that would capture the attention of social media audiences.

The Process

The process began with the concept of transforming the print campaign into a fluid animation. The original print piece used artistic line work and scribbles, which I then reinterpreted into an animation. I wanted the animation to feel dynamic and playful, so I used fluid, twisting movements to animate the lines, transforming them into a sunscreen-inspired design that tied back to the Goodwood Factor 50 theme. The animation included bold and vibrant colours like bright yellows and oranges, which reflected the Goodwood brand identity. The design became a piece of digital art that was both captivating and in line with the fun and quirky tone of the campaign. The final video featured the Goodwood Factor 50 logo design in a visually appealing way, ensuring that it stood out on digital platforms and on social media channels.

The Result

The final animated promotional video was a fun, bold, and refreshing piece of content that helped to distinguish Goodwood’s social media presence from its usual style. The fluid animation of the line work and transformation into the sunscreen design piece was visually striking and engaging, making the promotional content stand out in the crowded social media landscape. The campaign was a success, contributing to a significant boost in ticket sales, with many tickets selling out ahead of the event. The animation captured the essence of the campaign while effectively promoting the Goodwood Factor 50 ticket discount in a way that was entirely unique and eye-catching.

The Reflection

Looking back, I’m really pleased with how the animation turned out. It took the fun, artsy concept from print and turned it into something even more dynamic and engaging. I learned how to use fluid motion and colour to create a striking visual identity that resonated with the target audience. The biggest takeaway for me was how effective an animation can be in promoting a product or event, particularly when it’s fun and distinct from the usual brand style. If I were to do anything differently, I might refine the pacing of the animation to add a bit more suspense or drama, but overall, it was a successful project that helped drive ticket sales and brought a fresh, vibrant energy to the campaign.
Qatar Promotion Animation

A hybrid animation blending rough 2D strokes with strong print design to promote ticket offerings for Qatar Goodwood Festival.

Qatar promotional animation featuring vibrant landscapes and corporate branding.
Qatar promotional animation featuring vibrant landscapes and corporate branding.
Qatar promotional animation featuring vibrant landscapes and corporate branding.
client

Goodwood Estate

area

Events

tools

Adobe Suite

The Brief

The task was to create a promotional video for the Qatar Goodwood Festival with the specific goal of driving ticket sales before the event. The campaign was based on the print promotion titled Goodwood Factor 50, which was designed to promote discounted ticket sales. The design was fun and artsy, and I was asked to take the concept, which originally appeared in print, and bring it to life as an engaging animation. The animation needed to be vibrant, fluid, and visually striking, with an emphasis on the bold Goodwood Factor 50 logo, bright yellow and orange branding colours, and creative line work that would capture the attention of social media audiences.

The Process

The process began with the concept of transforming the print campaign into a fluid animation. The original print piece used artistic line work and scribbles, which I then reinterpreted into an animation. I wanted the animation to feel dynamic and playful, so I used fluid, twisting movements to animate the lines, transforming them into a sunscreen-inspired design that tied back to the Goodwood Factor 50 theme. The animation included bold and vibrant colours like bright yellows and oranges, which reflected the Goodwood brand identity. The design became a piece of digital art that was both captivating and in line with the fun and quirky tone of the campaign. The final video featured the Goodwood Factor 50 logo design in a visually appealing way, ensuring that it stood out on digital platforms and on social media channels.

The Impact

The final animated promotional video was a fun, bold, and refreshing piece of content that helped to distinguish Goodwood’s social media presence from its usual style. The fluid animation of the line work and transformation into the sunscreen design piece was visually striking and engaging, making the promotional content stand out in the crowded social media landscape. The campaign was a success, contributing to a significant boost in ticket sales, with many tickets selling out ahead of the event. The animation captured the essence of the campaign while effectively promoting the Goodwood Factor 50 ticket discount in a way that was entirely unique and eye-catching.

Reflection

Looking back, I’m really pleased with how the animation turned out. It took the fun, artsy concept from print and turned it into something even more dynamic and engaging. I learned how to use fluid motion and colour to create a striking visual identity that resonated with the target audience. The biggest takeaway for me was how effective an animation can be in promoting a product or event, particularly when it’s fun and distinct from the usual brand style. If I were to do anything differently, I might refine the pacing of the animation to add a bit more suspense or drama, but overall, it was a successful project that helped drive ticket sales and brought a fresh, vibrant energy to the campaign.
Qatar Promotion Animation

A hybrid animation blending rough 2D strokes with strong print design to promote ticket offerings for Qatar Goodwood Festival.

Qatar promotional animation featuring vibrant landscapes and corporate branding.
Qatar promotional animation featuring vibrant landscapes and corporate branding.
Qatar promotional animation featuring vibrant landscapes and corporate branding.
client

Goodwood Estate

area

Events

tools

Adobe Suite

The Brief

The task was to create a promotional video for the Qatar Goodwood Festival with the specific goal of driving ticket sales before the event. The campaign was based on the print promotion titled Goodwood Factor 50, which was designed to promote discounted ticket sales. The design was fun and artsy, and I was asked to take the concept, which originally appeared in print, and bring it to life as an engaging animation. The animation needed to be vibrant, fluid, and visually striking, with an emphasis on the bold Goodwood Factor 50 logo, bright yellow and orange branding colours, and creative line work that would capture the attention of social media audiences.

The Process

The process began with the concept of transforming the print campaign into a fluid animation. The original print piece used artistic line work and scribbles, which I then reinterpreted into an animation. I wanted the animation to feel dynamic and playful, so I used fluid, twisting movements to animate the lines, transforming them into a sunscreen-inspired design that tied back to the Goodwood Factor 50 theme. The animation included bold and vibrant colours like bright yellows and oranges, which reflected the Goodwood brand identity. The design became a piece of digital art that was both captivating and in line with the fun and quirky tone of the campaign. The final video featured the Goodwood Factor 50 logo design in a visually appealing way, ensuring that it stood out on digital platforms and on social media channels.

The Impact

The final animated promotional video was a fun, bold, and refreshing piece of content that helped to distinguish Goodwood’s social media presence from its usual style. The fluid animation of the line work and transformation into the sunscreen design piece was visually striking and engaging, making the promotional content stand out in the crowded social media landscape. The campaign was a success, contributing to a significant boost in ticket sales, with many tickets selling out ahead of the event. The animation captured the essence of the campaign while effectively promoting the Goodwood Factor 50 ticket discount in a way that was entirely unique and eye-catching.

Reflection

Looking back, I’m really pleased with how the animation turned out. It took the fun, artsy concept from print and turned it into something even more dynamic and engaging. I learned how to use fluid motion and colour to create a striking visual identity that resonated with the target audience. The biggest takeaway for me was how effective an animation can be in promoting a product or event, particularly when it’s fun and distinct from the usual brand style. If I were to do anything differently, I might refine the pacing of the animation to add a bit more suspense or drama, but overall, it was a successful project that helped drive ticket sales and brought a fresh, vibrant energy to the campaign.
Qatar Promotion Animation

A hybrid animation blending rough 2D strokes with strong print design to promote ticket offerings for Qatar Goodwood Festival.

Qatar promotional animation featuring vibrant landscapes and corporate branding.
Qatar promotional animation featuring vibrant landscapes and corporate branding.
Qatar promotional animation featuring vibrant landscapes and corporate branding.
client

Goodwood Estate

area

Events

tools

Adobe Suite

The Brief

The task was to create a promotional video for the Qatar Goodwood Festival with the specific goal of driving ticket sales before the event. The campaign was based on the print promotion titled Goodwood Factor 50, which was designed to promote discounted ticket sales. The design was fun and artsy, and I was asked to take the concept, which originally appeared in print, and bring it to life as an engaging animation. The animation needed to be vibrant, fluid, and visually striking, with an emphasis on the bold Goodwood Factor 50 logo, bright yellow and orange branding colours, and creative line work that would capture the attention of social media audiences.

The Process

The process began with the concept of transforming the print campaign into a fluid animation. The original print piece used artistic line work and scribbles, which I then reinterpreted into an animation. I wanted the animation to feel dynamic and playful, so I used fluid, twisting movements to animate the lines, transforming them into a sunscreen-inspired design that tied back to the Goodwood Factor 50 theme. The animation included bold and vibrant colours like bright yellows and oranges, which reflected the Goodwood brand identity. The design became a piece of digital art that was both captivating and in line with the fun and quirky tone of the campaign. The final video featured the Goodwood Factor 50 logo design in a visually appealing way, ensuring that it stood out on digital platforms and on social media channels.

The Impact

The process began with the concept of transforming the print campaign into a fluid animation. The original print piece used artistic line work and scribbles, which I then reinterpreted into an animation. I wanted the animation to feel dynamic and playful, so I used fluid, twisting movements to animate the lines, transforming them into a sunscreen-inspired design that tied back to the Goodwood Factor 50 theme. The animation included bold and vibrant colours like bright yellows and oranges, which reflected the Goodwood brand identity. The design became a piece of digital art that was both captivating and in line with the fun and quirky tone of the campaign. The final video featured the Goodwood Factor 50 logo design in a visually appealing way, ensuring that it stood out on digital platforms and on social media channels.

Reflection

Looking back, I’m really pleased with how the animation turned out. It took the fun, artsy concept from print and turned it into something even more dynamic and engaging. I learned how to use fluid motion and colour to create a striking visual identity that resonated with the target audience. The biggest takeaway for me was how effective an animation can be in promoting a product or event, particularly when it’s fun and distinct from the usual brand style. If I were to do anything differently, I might refine the pacing of the animation to add a bit more suspense or drama, but overall, it was a successful project that helped drive ticket sales and brought a fresh, vibrant energy to the campaign.

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Qatar promotional animation featuring vibrant landscapes and corporate branding.
Qatar promotional animation featuring vibrant landscapes and corporate branding.
Qatar Promotion Animation

A hybrid animation blending rough 2D strokes with strong print design to promote ticket offerings for Qatar Goodwood Festival.

Qatar promotional animation featuring vibrant landscapes and corporate branding.
Qatar promotional animation featuring vibrant landscapes and corporate branding.
client

Goodwood Estate

area

Events

tools

Adobe Suite

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Qatar promotional animation featuring vibrant landscapes and corporate branding.
Logo

Qatar promotional animation featuring vibrant landscapes and corporate branding.
Colours

Qatar promotional animation featuring vibrant landscapes and corporate branding.
Typography

Qatar promotional animation featuring vibrant landscapes and corporate branding.
Imagery

Qatar promotional animation featuring vibrant landscapes and corporate branding.

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Stationary

Social Media

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Qatar promotional animation featuring vibrant landscapes and corporate branding.
Website Design & Build

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Logo
Colours
Typography
Imagery
Print Collaterol
Social Media
Website Design & Build

The Brief

The task was to create a promotional video for the Qatar Goodwood Festival with the specific goal of driving ticket sales before the event. The campaign was based on the print promotion titled Goodwood Factor 50, which was designed to promote discounted ticket sales. The design was fun and artsy, and I was asked to take the concept, which originally appeared in print, and bring it to life as an engaging animation. The animation needed to be vibrant, fluid, and visually striking, with an emphasis on the bold Goodwood Factor 50 logo, bright yellow and orange branding colours, and creative line work that would capture the attention of social media audiences.

The Process

The process began with the concept of transforming the print campaign into a fluid animation. The original print piece used artistic line work and scribbles, which I then reinterpreted into an animation. I wanted the animation to feel dynamic and playful, so I used fluid, twisting movements to animate the lines, transforming them into a sunscreen-inspired design that tied back to the Goodwood Factor 50 theme. The animation included bold and vibrant colours like bright yellows and oranges, which reflected the Goodwood brand identity. The design became a piece of digital art that was both captivating and in line with the fun and quirky tone of the campaign. The final video featured the Goodwood Factor 50 logo design in a visually appealing way, ensuring that it stood out on digital platforms and on social media channels.

The Impact

The process began with the concept of transforming the print campaign into a fluid animation. The original print piece used artistic line work and scribbles, which I then reinterpreted into an animation. I wanted the animation to feel dynamic and playful, so I used fluid, twisting movements to animate the lines, transforming them into a sunscreen-inspired design that tied back to the Goodwood Factor 50 theme. The animation included bold and vibrant colours like bright yellows and oranges, which reflected the Goodwood brand identity. The design became a piece of digital art that was both captivating and in line with the fun and quirky tone of the campaign. The final video featured the Goodwood Factor 50 logo design in a visually appealing way, ensuring that it stood out on digital platforms and on social media channels.

Reflection

Looking back, I’m really pleased with how the animation turned out. It took the fun, artsy concept from print and turned it into something even more dynamic and engaging. I learned how to use fluid motion and colour to create a striking visual identity that resonated with the target audience. The biggest takeaway for me was how effective an animation can be in promoting a product or event, particularly when it’s fun and distinct from the usual brand style. If I were to do anything differently, I might refine the pacing of the animation to add a bit more suspense or drama, but overall, it was a successful project that helped drive ticket sales and brought a fresh, vibrant energy to the campaign.
Qatar promotional animation featuring vibrant landscapes and corporate branding.
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