Merz Reel Animation

A motion graphics animation exploring snappy transitions and dramatic colours to help promote a medical event in Stockholm.

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Merz brand reel animation with sophisticated motion design and premium corporate branding.
Merz brand reel animation with sophisticated motion design and premium corporate branding.
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Advanced  Business  Solutions
Planning
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INNOVATION
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INNOVATION
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client

Merz Aesthetics

area

Medical

tools

Adobe After Effects

The Brief

This project involved creating a social media reel animation for Merz Aesthetics as part of a larger campaign for their medical aesthetics event in Stockholm. I worked on this animation while freelancing for Blueprint Design, a creative agency. The animation needed to capture key event dates, relevant hashtags, and event-related information, all while being engaging and visually dynamic. The challenge was to incorporate their bold, impactful branding and product imagery into a format that was both attention-grabbing and informative for their audience.

The Process

I began by studying the core branding and photography provided by Merz Aesthetics, which featured strong, iconic imagery of models with their products. I used these visuals as the foundation and combined them with bold colours and snappy animations. The aim was to create a fast-paced, fun, and playful piece that would quickly capture viewers’ attention while delivering important event details. Adobe After Effects was used to animate the piece, allowing me to incorporate bouncy, dynamic motion that brought the design to life. I also created a logo animation to ensure their brand stood out strongly.

The Result

The final animation was sleek, modern, and luxurious, yet retained a sense of fun and engagement. It successfully communicated the event’s key details, such as dates, hashtags, and location, all while staying true to Merz Aesthetics’ branding. The social reel’s fast-paced style and use of strong imagery resulted in a piece that not only stood out but also worked seamlessly within the broader suite of assets designed for the event.

The Reflection

From this project, I gained valuable experience in motion design, particularly using Adobe After Effects to create more sophisticated animation techniques. The quick turnaround of the project was a great learning opportunity, and I found the process enjoyable and rewarding. I also learned the importance of balancing fun, engaging design with clear communication, which has influenced my approach to future projects. Overall, this was a fantastic project that helped me further develop my skills while producing a final piece that I’m proud of.
Merz Reel Animation

A motion graphics animation exploring snappy transitions and dramatic colours to help promote a medical event in Stockholm.

Merz brand reel animation with sophisticated motion design and premium corporate branding.
Merz brand reel animation with sophisticated motion design and premium corporate branding.
Merz brand reel animation with sophisticated motion design and premium corporate branding.
client

Merz Aesthetics

area

Medical

tools

Adobe After Effects

The Brief

This project involved creating a social media reel animation for Merz Aesthetics as part of a larger campaign for their medical aesthetics event in Stockholm. I worked on this animation while freelancing for Blueprint Design, a creative agency. The animation needed to capture key event dates, relevant hashtags, and event-related information, all while being engaging and visually dynamic. The challenge was to incorporate their bold, impactful branding and product imagery into a format that was both attention-grabbing and informative for their audience.

The Process

I began by studying the core branding and photography provided by Merz Aesthetics, which featured strong, iconic imagery of models with their products. I used these visuals as the foundation and combined them with bold colours and snappy animations. The aim was to create a fast-paced, fun, and playful piece that would quickly capture viewers’ attention while delivering important event details. Adobe After Effects was used to animate the piece, allowing me to incorporate bouncy, dynamic motion that brought the design to life. I also created a logo animation to ensure their brand stood out strongly.

The Impact

The final animation was sleek, modern, and luxurious, yet retained a sense of fun and engagement. It successfully communicated the event’s key details, such as dates, hashtags, and location, all while staying true to Merz Aesthetics’ branding. The social reel’s fast-paced style and use of strong imagery resulted in a piece that not only stood out but also worked seamlessly within the broader suite of assets designed for the event.

Reflection

From this project, I gained valuable experience in motion design, particularly using Adobe After Effects to create more sophisticated animation techniques. The quick turnaround of the project was a great learning opportunity, and I found the process enjoyable and rewarding. I also learned the importance of balancing fun, engaging design with clear communication, which has influenced my approach to future projects. Overall, this was a fantastic project that helped me further develop my skills while producing a final piece that I’m proud of.
Merz Reel Animation

A motion graphics animation exploring snappy transitions and dramatic colours to help promote a medical event in Stockholm.

Merz brand reel animation with sophisticated motion design and premium corporate branding.
Merz brand reel animation with sophisticated motion design and premium corporate branding.
Merz brand reel animation with sophisticated motion design and premium corporate branding.
client

Merz Aesthetics

area

Medical

tools

Adobe After Effects

The Brief

This project involved creating a social media reel animation for Merz Aesthetics as part of a larger campaign for their medical aesthetics event in Stockholm. I worked on this animation while freelancing for Blueprint Design, a creative agency. The animation needed to capture key event dates, relevant hashtags, and event-related information, all while being engaging and visually dynamic. The challenge was to incorporate their bold, impactful branding and product imagery into a format that was both attention-grabbing and informative for their audience.

The Process

I began by studying the core branding and photography provided by Merz Aesthetics, which featured strong, iconic imagery of models with their products. I used these visuals as the foundation and combined them with bold colours and snappy animations. The aim was to create a fast-paced, fun, and playful piece that would quickly capture viewers’ attention while delivering important event details. Adobe After Effects was used to animate the piece, allowing me to incorporate bouncy, dynamic motion that brought the design to life. I also created a logo animation to ensure their brand stood out strongly.

The Impact

The final animation was sleek, modern, and luxurious, yet retained a sense of fun and engagement. It successfully communicated the event’s key details, such as dates, hashtags, and location, all while staying true to Merz Aesthetics’ branding. The social reel’s fast-paced style and use of strong imagery resulted in a piece that not only stood out but also worked seamlessly within the broader suite of assets designed for the event.

Reflection

From this project, I gained valuable experience in motion design, particularly using Adobe After Effects to create more sophisticated animation techniques. The quick turnaround of the project was a great learning opportunity, and I found the process enjoyable and rewarding. I also learned the importance of balancing fun, engaging design with clear communication, which has influenced my approach to future projects. Overall, this was a fantastic project that helped me further develop my skills while producing a final piece that I’m proud of.
Merz Reel Animation

A motion graphics animation exploring snappy transitions and dramatic colours to help promote a medical event in Stockholm.

Merz brand reel animation with sophisticated motion design and premium corporate branding.
Merz brand reel animation with sophisticated motion design and premium corporate branding.
Merz brand reel animation with sophisticated motion design and premium corporate branding.
client

Merz Aesthetics

area

Medical

tools

Adobe After Effects

The Brief

This project involved creating a social media reel animation for Merz Aesthetics as part of a larger campaign for their medical aesthetics event in Stockholm. I worked on this animation while freelancing for Blueprint Design, a creative agency. The animation needed to capture key event dates, relevant hashtags, and event-related information, all while being engaging and visually dynamic. The challenge was to incorporate their bold, impactful branding and product imagery into a format that was both attention-grabbing and informative for their audience.

The Process

I began by studying the core branding and photography provided by Merz Aesthetics, which featured strong, iconic imagery of models with their products. I used these visuals as the foundation and combined them with bold colours and snappy animations. The aim was to create a fast-paced, fun, and playful piece that would quickly capture viewers’ attention while delivering important event details. Adobe After Effects was used to animate the piece, allowing me to incorporate bouncy, dynamic motion that brought the design to life. I also created a logo animation to ensure their brand stood out strongly.

The Impact

I began by studying the core branding and photography provided by Merz Aesthetics, which featured strong, iconic imagery of models with their products. I used these visuals as the foundation and combined them with bold colours and snappy animations. The aim was to create a fast-paced, fun, and playful piece that would quickly capture viewers’ attention while delivering important event details. Adobe After Effects was used to animate the piece, allowing me to incorporate bouncy, dynamic motion that brought the design to life. I also created a logo animation to ensure their brand stood out strongly.

Reflection

From this project, I gained valuable experience in motion design, particularly using Adobe After Effects to create more sophisticated animation techniques. The quick turnaround of the project was a great learning opportunity, and I found the process enjoyable and rewarding. I also learned the importance of balancing fun, engaging design with clear communication, which has influenced my approach to future projects. Overall, this was a fantastic project that helped me further develop my skills while producing a final piece that I’m proud of.

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Merz brand reel animation with sophisticated motion design and premium corporate branding.
Merz brand reel animation with sophisticated motion design and premium corporate branding.
Merz Reel Animation

A motion graphics animation exploring snappy transitions and dramatic colours to help promote a medical event in Stockholm.

Merz brand reel animation with sophisticated motion design and premium corporate branding.
Merz brand reel animation with sophisticated motion design and premium corporate branding.
client

Merz Aesthetics

area

Medical

tools

Adobe After Effects

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Merz brand reel animation with sophisticated motion design and premium corporate branding.
Logo

Merz brand reel animation with sophisticated motion design and premium corporate branding.
Colours

Merz brand reel animation with sophisticated motion design and premium corporate branding.
Typography

Merz brand reel animation with sophisticated motion design and premium corporate branding.
Imagery

Merz brand reel animation with sophisticated motion design and premium corporate branding.

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Stationary

Social Media

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Merz brand reel animation with sophisticated motion design and premium corporate branding.
Website Design & Build

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Logo
Colours
Typography
Imagery
Print Collaterol
Social Media
Website Design & Build

The Brief

This project involved creating a social media reel animation for Merz Aesthetics as part of a larger campaign for their medical aesthetics event in Stockholm. I worked on this animation while freelancing for Blueprint Design, a creative agency. The animation needed to capture key event dates, relevant hashtags, and event-related information, all while being engaging and visually dynamic. The challenge was to incorporate their bold, impactful branding and product imagery into a format that was both attention-grabbing and informative for their audience.

The Process

I began by studying the core branding and photography provided by Merz Aesthetics, which featured strong, iconic imagery of models with their products. I used these visuals as the foundation and combined them with bold colours and snappy animations. The aim was to create a fast-paced, fun, and playful piece that would quickly capture viewers’ attention while delivering important event details. Adobe After Effects was used to animate the piece, allowing me to incorporate bouncy, dynamic motion that brought the design to life. I also created a logo animation to ensure their brand stood out strongly.

The Impact

I began by studying the core branding and photography provided by Merz Aesthetics, which featured strong, iconic imagery of models with their products. I used these visuals as the foundation and combined them with bold colours and snappy animations. The aim was to create a fast-paced, fun, and playful piece that would quickly capture viewers’ attention while delivering important event details. Adobe After Effects was used to animate the piece, allowing me to incorporate bouncy, dynamic motion that brought the design to life. I also created a logo animation to ensure their brand stood out strongly.

Reflection

From this project, I gained valuable experience in motion design, particularly using Adobe After Effects to create more sophisticated animation techniques. The quick turnaround of the project was a great learning opportunity, and I found the process enjoyable and rewarding. I also learned the importance of balancing fun, engaging design with clear communication, which has influenced my approach to future projects. Overall, this was a fantastic project that helped me further develop my skills while producing a final piece that I’m proud of.
Merz brand reel animation with sophisticated motion design and premium corporate branding.
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