The process began with producing initial sketches, which were reviewed and refined before moving on to final vector-based illustrations. These had to be flexible enough to scale for various uses, not only for the beer bottles themselves but also for other packaging and promotional materials. Once the illustrations were complete, typography was incorporated and layouts were finalised to ensure everything was polished and ready for production. This was an exciting process that allowed me to bring my own quirky, sketchy style to the project while respecting the brand’s established aesthetic.