The project began with in-depth user research to understand the specific needs of the elderly users who relied on the site for medical information and services. From this research, I identified the key areas for improvement: accessibility, readability, and overall usability. I focused on simplifying the site navigation and ensuring that all information was clear and easy to read. I also designed the website’s structure and flow, from user journeys to wireframes, before progressing to high-fidelity designs. Throughout, I incorporated the brand’s updated colour scheme and typography to ensure consistency across all assets. The website was designed to be friendly, accessible, and easy to use, with key features like large fonts, simple navigation, and accessible forms.