Qatar Print Piece

A creatively designed ad for “Goodwood Factor 50,” campaign, shaped like a sunscreen bottle, featuring bold typography and a vibrant yellow, symbolising an unforgettable festival experience.

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Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
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client

Goodwood Estate

area

Events

tools

Adobe Illustrator

The Brief

This project for Goodwood was all about creating a unique and eye-catching print piece for the Qatar Goodwood Festival, aimed at promoting discounted tickets for the event. The brief was to design a fun and engaging direct mail piece that would grab the attention of recipients and stand out from typical promotional materials. The concept was based around the theme of sunscreen, with the print piece being die-cut to the shape of a sunscreen bottle. I was tasked with both the design and illustration, which included crafting the overall look and feel as well as producing it to be sent out as a direct mail piece.

The Process

The process involved coming up with the initial design concepts, which included the bottle shape and playful branding elements, before refining the details into a final print-ready design. I worked closely with the printer to ensure that the die-cut process was executed smoothly, resulting in a high-quality piece that would catch the eye of recipients. The design featured vibrant colours and playful elements that matched the theme of the event, while still aligning with Goodwood’s luxury and heritage branding.

The Result

The result was a highly effective and memorable print piece. The sunscreen bottle shape was both playful and on-theme, while the quality of the design and production elevated the overall feel of the piece. It successfully helped promote the ticket sale campaign, and the direct mail format gave it a personal touch that resonated well with the recipients.

The Reflection

Reflecting on the project, I am really proud of how this piece turned out. The unique die-cut shape set it apart from typical promotional materials, and it had a great impact on the target audience. It was an exciting challenge to design and illustrate something that would be sent directly to people’s homes, and I loved the idea of creating something fun that still communicated the event’s luxury appeal. If I were to do anything differently, I might have played with the typography a bit more to create even more visual interest, but overall, it was a great success.
Qatar Print Piece

A creatively designed ad for “Goodwood Factor 50,” campaign, shaped like a sunscreen bottle, featuring bold typography and a vibrant yellow, symbolising an unforgettable festival experience.

Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
client

Goodwood Estate

area

Events

tools

Adobe Illustrator

The Brief

This project for Goodwood was all about creating a unique and eye-catching print piece for the Qatar Goodwood Festival, aimed at promoting discounted tickets for the event. The brief was to design a fun and engaging direct mail piece that would grab the attention of recipients and stand out from typical promotional materials. The concept was based around the theme of sunscreen, with the print piece being die-cut to the shape of a sunscreen bottle. I was tasked with both the design and illustration, which included crafting the overall look and feel as well as producing it to be sent out as a direct mail piece.

The Process

The process involved coming up with the initial design concepts, which included the bottle shape and playful branding elements, before refining the details into a final print-ready design. I worked closely with the printer to ensure that the die-cut process was executed smoothly, resulting in a high-quality piece that would catch the eye of recipients. The design featured vibrant colours and playful elements that matched the theme of the event, while still aligning with Goodwood’s luxury and heritage branding.

The Impact

The result was a highly effective and memorable print piece. The sunscreen bottle shape was both playful and on-theme, while the quality of the design and production elevated the overall feel of the piece. It successfully helped promote the ticket sale campaign, and the direct mail format gave it a personal touch that resonated well with the recipients.

Reflection

Reflecting on the project, I am really proud of how this piece turned out. The unique die-cut shape set it apart from typical promotional materials, and it had a great impact on the target audience. It was an exciting challenge to design and illustrate something that would be sent directly to people’s homes, and I loved the idea of creating something fun that still communicated the event’s luxury appeal. If I were to do anything differently, I might have played with the typography a bit more to create even more visual interest, but overall, it was a great success.
Qatar Print Piece

A creatively designed ad for “Goodwood Factor 50,” campaign, shaped like a sunscreen bottle, featuring bold typography and a vibrant yellow, symbolising an unforgettable festival experience.

Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
client

Goodwood Estate

area

Events

tools

Adobe Illustrator

The Brief

This project for Goodwood was all about creating a unique and eye-catching print piece for the Qatar Goodwood Festival, aimed at promoting discounted tickets for the event. The brief was to design a fun and engaging direct mail piece that would grab the attention of recipients and stand out from typical promotional materials. The concept was based around the theme of sunscreen, with the print piece being die-cut to the shape of a sunscreen bottle. I was tasked with both the design and illustration, which included crafting the overall look and feel as well as producing it to be sent out as a direct mail piece.

The Process

The process involved coming up with the initial design concepts, which included the bottle shape and playful branding elements, before refining the details into a final print-ready design. I worked closely with the printer to ensure that the die-cut process was executed smoothly, resulting in a high-quality piece that would catch the eye of recipients. The design featured vibrant colours and playful elements that matched the theme of the event, while still aligning with Goodwood’s luxury and heritage branding.

The Impact

The result was a highly effective and memorable print piece. The sunscreen bottle shape was both playful and on-theme, while the quality of the design and production elevated the overall feel of the piece. It successfully helped promote the ticket sale campaign, and the direct mail format gave it a personal touch that resonated well with the recipients.

Reflection

Reflecting on the project, I am really proud of how this piece turned out. The unique die-cut shape set it apart from typical promotional materials, and it had a great impact on the target audience. It was an exciting challenge to design and illustrate something that would be sent directly to people’s homes, and I loved the idea of creating something fun that still communicated the event’s luxury appeal. If I were to do anything differently, I might have played with the typography a bit more to create even more visual interest, but overall, it was a great success.
Qatar Print Piece

A creatively designed ad for “Goodwood Factor 50,” campaign, shaped like a sunscreen bottle, featuring bold typography and a vibrant yellow, symbolising an unforgettable festival experience.

Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
client

Goodwood Estate

area

Events

tools

Adobe Illustrator

The Brief

This project for Goodwood was all about creating a unique and eye-catching print piece for the Qatar Goodwood Festival, aimed at promoting discounted tickets for the event. The brief was to design a fun and engaging direct mail piece that would grab the attention of recipients and stand out from typical promotional materials. The concept was based around the theme of sunscreen, with the print piece being die-cut to the shape of a sunscreen bottle. I was tasked with both the design and illustration, which included crafting the overall look and feel as well as producing it to be sent out as a direct mail piece.

The Process

The process involved coming up with the initial design concepts, which included the bottle shape and playful branding elements, before refining the details into a final print-ready design. I worked closely with the printer to ensure that the die-cut process was executed smoothly, resulting in a high-quality piece that would catch the eye of recipients. The design featured vibrant colours and playful elements that matched the theme of the event, while still aligning with Goodwood’s luxury and heritage branding.

The Impact

The process involved coming up with the initial design concepts, which included the bottle shape and playful branding elements, before refining the details into a final print-ready design. I worked closely with the printer to ensure that the die-cut process was executed smoothly, resulting in a high-quality piece that would catch the eye of recipients. The design featured vibrant colours and playful elements that matched the theme of the event, while still aligning with Goodwood’s luxury and heritage branding.

Reflection

Reflecting on the project, I am really proud of how this piece turned out. The unique die-cut shape set it apart from typical promotional materials, and it had a great impact on the target audience. It was an exciting challenge to design and illustrate something that would be sent directly to people’s homes, and I loved the idea of creating something fun that still communicated the event’s luxury appeal. If I were to do anything differently, I might have played with the typography a bit more to create even more visual interest, but overall, it was a great success.

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Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Qatar Print Piece

A creatively designed ad for “Goodwood Factor 50,” campaign, shaped like a sunscreen bottle, featuring bold typography and a vibrant yellow, symbolising an unforgettable festival experience.

Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
client

Goodwood Estate

area

Events

tools

Adobe Illustrator

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Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Logo

Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Colours

Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Typography

Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Imagery

Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.

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Stationary

Social Media

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Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
Website Design & Build

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Logo
Colours
Typography
Imagery
Print Collaterol
Social Media
Website Design & Build

The Brief

This project for Goodwood was all about creating a unique and eye-catching print piece for the Qatar Goodwood Festival, aimed at promoting discounted tickets for the event. The brief was to design a fun and engaging direct mail piece that would grab the attention of recipients and stand out from typical promotional materials. The concept was based around the theme of sunscreen, with the print piece being die-cut to the shape of a sunscreen bottle. I was tasked with both the design and illustration, which included crafting the overall look and feel as well as producing it to be sent out as a direct mail piece.

The Process

The process involved coming up with the initial design concepts, which included the bottle shape and playful branding elements, before refining the details into a final print-ready design. I worked closely with the printer to ensure that the die-cut process was executed smoothly, resulting in a high-quality piece that would catch the eye of recipients. The design featured vibrant colours and playful elements that matched the theme of the event, while still aligning with Goodwood’s luxury and heritage branding.

The Impact

The process involved coming up with the initial design concepts, which included the bottle shape and playful branding elements, before refining the details into a final print-ready design. I worked closely with the printer to ensure that the die-cut process was executed smoothly, resulting in a high-quality piece that would catch the eye of recipients. The design featured vibrant colours and playful elements that matched the theme of the event, while still aligning with Goodwood’s luxury and heritage branding.

Reflection

Reflecting on the project, I am really proud of how this piece turned out. The unique die-cut shape set it apart from typical promotional materials, and it had a great impact on the target audience. It was an exciting challenge to design and illustrate something that would be sent directly to people’s homes, and I loved the idea of creating something fun that still communicated the event’s luxury appeal. If I were to do anything differently, I might have played with the typography a bit more to create even more visual interest, but overall, it was a great success.
Luxury print collateral design for a Qatar-based project with refined typography and sleek layout.
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